Why is Facebook the Best Social Media Tool?

Our Earth is a global village where everybody wants to be connected with their loved ones. Billions of people use different social media apps every single day to get in touch with the world outside their own circle. Among all the social media apps, people are more prone to stick with their favorite app i.e., Facebook, Twitter, Instagram, LinkedIn, YouTube.

The idea of social media as a whole was transformed and essentially re-invented when a 19-year-old Harvard undergraduate student founded Facebook from his college dormitory in 2004. Mark Zuckerberg has gifted the world a great platform where communication has become much easier and has added a meaning and value not only in an individual's life but also for the businesses.

Facebook has provided the connection that was desperately needed to close the enormous gap between companies and their customers. And for this reason alone, many firms have made major investments in social media marketing during the past few years.

Here are 8 key Facebook facts that demonstrate its value for marketing, business growth and blog growth.

1. Billion Users Platform
2. Facebook has No Discrimination
3. Worldwide Users on Facebook
4. Facebook is a Multi-Language Platform
5. Facebook has Constant Reach & Growth
6. Best Time to use Facebook
7. Post Videos to Grow More
8. Facebook Marketing

Billion Users Platform:

As mentioned earlier, Facebook is the most widely used social media app around the globe. The first and most interesting thing about Facebook is that it has billions of users from around the globe.

According to Statista, around 2.196 billion daily active users love to use Facebook as a social platform, and this makes it vital for Facebook to reach the biggest audience. In the coming years, the number of users on Facebook will increase by leaps and bounds. Since Facebook pages are widely liked and shared by people, that's why Facebook can be helpful for blogs, companies or products.

Facebook has No Discrimination:

With its billions of active users, Facebook has a diverse range of demographics. It is possible to target a wide range of audiences with various interests. This might be helpful in identifying a target market for blogs or companies that deal with niche subjects like cars, cosmetics, technology, or travel.

According to the Pew Research Center, 68% of U.S. adults use Facebook, including 61% of males, 74% of women, 81% of adults ages 18-29, 79% of ages 30-49, 65% of adults ages 50 to 64, and 41% of ages 65 and older.

Worldwide Users on Facebook:

Facebook is a global social media network that is accessible in several nations. According to the Maddy Osman survey, 85% of Facebook’s daily active users are outside of the United States and Canada. The top three nations where Facebook is widely used are India, Brazil and Indonesia. Because of this, Facebook is crucial for companies looking forward to growing abroad or for bloggers looking to reach a wider audience.

     Facebook is a Multi-Language Platform:

Thanks to Mark Zuckerberg, Facebook is available in a wide range of languages, making it open to users worldwide. To serve their diverse user base, it supports more than 70 different languages. It is imperative to reach out to a worldwide audience, demonstrating the need for sites and postings to be available in many languages.

Facebook has Constant Reach & Growth:

The number of users on this social networking site continues to increase as more people join daily. According to Dan Shewan, there are 8 people that join Facebook every second and 7,246 new Facebook users join every 15 minutes. Business and bloggers can target new potential customers as a result of this ongoing expansion in Facebook. If companies and blogs effectively target these new users, they can continue to expand.

Best Time to use Facebook:

The best time of the day to post to increase audience interaction are at specific times of the day. Between 10 p.m. and 11 p.m. EST, Facebook postings receive approximately 88% higher engagement. This is important for reaching audiences at the right time and increasing brand awareness.

Post Videos to Grow More:

Utilizing the post type that will generate the maximum engagement is one of the main lessons to be learned from using Facebook. One of the surveys states that videos attract 89.5 shares on average per video, much more than photographs or text-based articles. In order to engage your target audience more, it would be advantageous to upload videos on pages more frequently than other forms.

Facebook Marketing:

Facebook serves as a crucial social media marketing platform. According to a survey, Facebook Pages posting have an average organic reach of 2.6%, and 62% of marketers consider it to be the most significant social media channel. Facebook’s Pages feature enables companies to create pages to communicate with customers. These two surveys demonstrate that companies must use this platform to extend their reach to a wider audience.

Conclusion:

Facebook is a strong and effective social media marketing platform as per the advantages of marketing on Facebook listed above. Facebook social media marketing may take you places. Thanks to unrivaled degree of reach, multiple content delivery choices, and comprehensive analytics to gauge its efficacy.